A LESSON ON NEW PRODUCT DEVELOPMENT I would love to move on by starting work on the other 3 Ps – P2 for Positioning, P3 for Pricing and P4 for Promotional but alas I have a friendly reader who insisted that I must write about the conceptual aspects of this product. This means I...
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Lesson on NEW PRODUCT DEVELOPMENT When my boss directed me to come up with a product that must eventually make it as the best selling insurance product of all times, I was bewildered…. by the way he sarcastically thought so highly about me! Is there such an insurance product? Where am I to find...
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