Posts Tagged ‘ Sex Insurance ’

Sex Insurance, the Product (P1) Concepts

October 10, 2009
By malaysiainsurance
Sex Insurance, the Product (P1) Concepts

A LESSON ON NEW PRODUCT DEVELOPMENT I would love to move on by starting work on the other 3 Ps – P2 for Positioning, P3 for Pricing and P4 for Promotional but alas I have a friendly reader who insisted that I must write about the conceptual aspects of this product. This means I...
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Posted in Consumer, Insurance Coverage, Managing | 6 Comments »

SEX INSURANCE…. Don’t leave your spouse alone without one!

September 30, 2009
By malaysiainsurance
SEX INSURANCE…. Don’t leave your spouse alone without one!

Lesson on NEW PRODUCT DEVELOPMENT When my boss directed me to come up with a product that must eventually make it as the best selling insurance product of all times, I was bewildered…. by the way he sarcastically thought so highly about me! Is there such an insurance product? Where am I to find...
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Posted in Insurance Coverage, Managing, Specialised Risks | 14 Comments »

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