- Start the dialogue and keep listening to the comments
- Spot opportunities in the business where social media could provide a good fit
- Start small and simple and use an iterative process
- Predict concerns and solve problems early
- Create an army of evangelists
Many agency realize the importance of having a blogsite but they don’t understand what the importance is. As a consequence, many blogs across the country are sadly being abandoned and neglected through no fault of their own.
All agencies, large or small, should have at least a blogsite. But what do you do with that blog? If you own a business, then you are hopefully very passionate about what you do or sell, right? Ok, so blog about it!
Yup, it’s as simple as that. The No. 1 rule of writing is to write what you know. But the No. 1 rule of Internet marketing is to engage your audience with something free and valuable, like information. If you can turn your blog into a go-to information center for your readers, they will want to read it.
Readers may then start to read your blog every day and pass the word around that your blog is great resource for learning about (fill in the blank). The goal is to create a trust factor with your readers by offering them good, insightful and helpful information. After trust is achieved, readers may venture to other areas of your site and, eventually, they may buy something.
Luckily, the benefits of blogging don’t stop there. Your search engine rankings are also more likely to improve with daily blog posts, since fresh and relevant content is a metric that search engine crawlers look for.
As a result, the more fresh and original content you post on your blog, the more authority you demand with the search engines. In fact, some agencies that don’t have the time to write daily blog posts for their site can simply order their blog posts from a certain SEO company that offers custom content creation – what a great idea!
A huge mistake that many uninformed people make while trying to get in on this trendy action is blogging for other people. By ‘other people’ I mean other sites that serve as an aggregate for blogs. Basically, you sign up on a Web site and they give you a space on that site to start a blog.
What you are essentially doing is giving away fantastic, fresh and original content to another Web site, which they use to keep their rankings up. Instead, you want to be sure that you are writing on your own blog which is installed on your own Web site (if you have a website that it). That way you get to reap the benefits of your own writing and improve the rankings of your own Web site.
First, you need to make sure that the information or opinions that you are offering are interesting, insightful or helpful for your readers. Then you need to make sure that you are writing in such a manner that everyone can understand it, but not be bored with it. You don’t have to insert every semicolon and you don’t have to use long words. But you also don’t want to write something that may make some people think English is your second language.
Finally, don’t hesitate to drop subtle incentives for your readers to actually pick up the phone and ask questions or inquire about services.
Of course, after reading my blog post, you are anxious to get a blog of your own and start blogging! But what do you do if you don’t have a blog? You can ask your Web site developer to install a blog for you or you can give PROJECT MIIA a call and ask us what's the simplest way to install a blog on your site is? We highly recommend WordPress, which is a popular (and free!) blogging platform that works well in tandem with SEO Plugins; but every site is made differently, so this doesn’t apply for everyone.
At the end of the day, you want to be sure that you are having fun with your blog and that your readers are having fun too! They should learn something new or insightful from your posts and they should possibly get a laugh or two out of it, as well. Whichever direction you decide to take your blog, just be sure to promote it like none other. Blast links from all your social media sites and have your friends or employees do the same.
Anymore questions? You know where to find me. In the meantime, happy blogging!Special thanks to Dayna Fields
Does an Insurance Agency needs to brand itself and why digital branding is a great way forward?The Malaysia Digital Brand Index (MDBI) reported the following interesting pointers - at least from our perspectives:
1. Lowyat.net.forum - Kopitiam featured prominently in a recent technology related survey (not surprise as Malaysian are much attached to "kopitiam"...),
2. Service providers do not usually engage their customers online,
3. Highlighted the needs to target the right channels and people - more than often, selected online channels failed to reach their target consumers,
4. Search Engine Marketing is deemed to be important, and
5. Ability to analyse and measure the return on marketing investments in respect of online activities is deemed very important.
The word "Brand" and "Branding" sound like something that are overly sophisticated and hi-tec but insurance agencies are mostly of small proprietary setup. Why then should insurance agencies need to brand themselves? Insurance agency is a living and dynamic entity, and like any other business entity it needs to grow and eventually spread its wings, otherwise it could be easily phrased out over time by the new and larger players. Just like any other business setup, an insurance agency represents different thing to different people - thus the issues surrounding "perception" start developing. With a brand tagged to your agency, it creates an emotional connection, builds loyalty, and helps acquire new customers.
In a nutshell an insurance agency must grow both in terms of business revenue and business image. Ability to grow its revenues means the agency is able to deal with its existing competitive environment, and on the other hand, having a great positive image means it has laid the path for the future, which will eventually equate to consistent growth in future revenues. As a matter of illustration, we can take the small retail shops of our yesteryear as example - these shops are slowing dying off in the larger towns as they are being replaced by chain of convenience shops like 7-Eleven.
Of course branding is not something cheap for any insurance agency to work with. However, with the growing realities of Internet marketing and business transactions done over the world wide web, branding exercises have been made cheaper if it is done digitally or via the web. The web is therefore a low cost for marketing channel development and for online branding. If this is already a reality - What are YOU waiting for?
COME BRAND YOUR INSURANCE AGENCY WITH US TODAY!