Insurance Sales – there are only 3 reasons why people buy


Malaysia Insurance Online... it sells as if Nike will sell

Nike sells, a green nike sells better but make sure the right thing got sold!

In reality, there are just about three reasons why people choose to buy from you….

1. to make money,

2. to save money, or

3. to reduce pain and frustration.

Your job as an agent or marketeer is to figure out which one of those reasons the person on the other side of the table is considering buying your product or service. Your role then becomes a dance to persuade them that your product or service will accomplish their goals.

In a book “Ten Deadly Mistakes You Should Avoid” it is not difficult to identify core reasons; it is just simply about:


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People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions, and help them throw rocks at their enemies.

Once you have figured out the core reasons why someone is considering your product or service your next step will be to figure out the trigger points at which their decision will be made.


(Special thanks to Scott Scanion)

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5 comments for “Insurance Sales – there are only 3 reasons why people buy

  1. Anonymous
    August 1, 2011 at 07:58

    OMG, goosh! wat a pic!

  2. September 15, 2010 at 23:05

    great look for a treat

  3. August 18, 2010 at 09:05

    Maybe people buy becasue they were sold an insurance policy.

    • August 18, 2010 at 23:02

      True but it has always been, deep down within the sales was all about the buyer’s reasons!

  4. August 12, 2010 at 15:18

    [New Post] Insurance Sales – there are only 3 reasons why people buy – via #twitoaster http://www.malaysiainsurance.info/?p=402

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