Tag: marketing

Death of the Agency Supporting Marketers Operating in an Insurance B2B Ecosystem 

What exactly is insurance B2B or business-to-business? Simply says, it is about intermediaries (including customer servicing personnel) using a point-of-sales (PoS) online platform to transact insurance requirements for or on behalf of their customers with the insurer(s) (i.e., principal). The…

The simple sides of the Marketing?

What is marketing and how funny would that be? 1. You see a gorgeous girl at a party. You go up and say: “I am very rich. Marry me! “. – That’s Direct Marketing. 2. You are at a party…